Alexa Web Search - Toolbar FAQ

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What is Alexa Web Search?

Alexa is a new kind of search engine that combines the quality of Google search results with Alexa's site information and community of web surfers (more).

What is the Alexa Toolbar?

The Alexa Toolbar is a free search and navigation companion that accompanies you as you surf, providing useful information about the sites you visit without interrupting your Web browsing.

  • Get rid of those annoying popup ads.

  • Search the Web and other resources directly from your toolbar.

  • Learn about Web sites including traffic information and contact info.

  • Surf more efficiently with Related Links for each page.

  • Share opinions about sites with other users.


Alexa Web Search FAQ

How are Alexa's traffic rankings determined?

Alexa's traffic rankings are based on the usage patterns of Alexa Toolbar users over a rolling 3 month period. A site's ranking is based on a combined measure of reach and pageviews. Reach is determined by the number of unique Alexa users who visit a site on a given day. Pageviews are the total number of Alexa user URL requests for a site. However, multiple requests for the same URL on the same day by the same user are counted as a single pageview. The site with the highest combination of users and pageviews is ranked #1.

Alexa's traffic rankings are for top level domains only (e.g. We do not provide seperate rankings for subpages within a domain (e.g. or subdomains (e.g. unless we are able to automatically identify them as personal home pages, like those hosted on Geocities and Tripod. If a site is identified as a personal home page, its traffic ranking will have an asterisk (*) next to it: Personal Page Avg. Traffic Rank: 3,456*. Personal pages are ranked on the same scale as a regular domain, so a personal page ranked 3,456* is the 3,456th most popular page among Alexa users.

For more detailed information about Alexa's traffic rankings, please visit

How are Related Links determined?

Alexa Internet uses crawling, archiving, categorizing, and datamining techniques to build the Related Links lists for millions of Web URLs. One technique used is to analyze links on the crawled pages to find related sites. The day-to-day use of the Alexa service and Related Links by all Alexa users also helps build and refine the data. By looking at high-level trends within the millions of URL "paths" created by Alexa users, we can deduce relationships between Web sites. For example, if many users go directly from site A to site B, the two sites are likely to be related. Next, all the URLs are checked to make sure they are live links. This process removes links that would take you to pages that don't exist (404 errors), as well as any links to servers that aren't available to the general Internet population, such as servers that are no longer active or are behind firewalls. Finally, once all of the relationships are established and the links are checked, the top Related Links for each URL are automatically chosen by looking at the strength of the relationship between the sites. Alexa Internet recrawls the Web on a regular basis and rebuilds the data to pull in new sites and to refine the relationships between the existing sites. New sites with strong relationships to a site will automatically appear in the Related Links list for that site by displacing any sites with weaker relationships. Please note that since the relationships between sites are based on strength, Related Links lists are not necessarily balanced. Site A may appear in the list for Site B, but Site B may not be in the list for Site A. Generally, this happens when the number of sites with strong relationships is greater than ten, or when sites do not have similar enough content.

Alexa users are also welcome to suggest Related Links for a site by using the form at We do not guarantee that your submissions will be accepted.

How can I suggest Related Links for my site or other sites?

Alexa users discover new Web sites everyday. Simply by visiting your own Web site with the Alexa Toolbar turned on, you have ensured that it will be in the Alexa database. As more Alexa users visit your site, the Alexa service will take notice and begin to reference your site in the Related Links. It may also help to get your site listed with one or more Web directories such as Yahoo, the Open Directory, or LookSmart to get more visitors to your site.

Alexa also allows users and webmasters to suggest Related Links for a site. Although we can’t guarantee this will change the Related Links, our editors will review and seriously consider the new suggestions that users enter. You can make suggestions at

How does Alexa get Contact Info for sites?

The site owners, addresses, and phone numbers shown in the Alexa service are aggregated directly from InterNIC,,, and other sites that are in the business of registering domain names. This domain registration information is publicly available to any Web user. E-mail addresses may be gathered from the actual web site, or from domain registration information.

If the contact information for your URL is wrong, or you would like to have it unlisted in the Alexa service, you can change it at Once there, simply enter your URL and follow the instructions. Please note that it can take up to four weeks for these changes to take effect.

How can I change/submit the Contact Info for my site?

You can add, change, or unlist the contact information for your site at Once there, simply enter your URL and follow the instructions. Please note that it can take up to four weeks for these changes to take effect.

Alexa Toolbar FAQ

How much does Alexa cost to install and/or use?

The Alexa Toolbar is free of charge to install and use, but you must read and agree to Alexa's Terms of Use ( and Privacy Policy( before doing so.

How do I search using Alexa Toolbar 6.5?

Alexa Toolbar 6.5 has a search box right in the toolbar. To do a web search, just enter a search term and hit enter or click the Search button. Alexa Web Search is powered by Google, so you'll get the best results available. To search the dictionary, thesaurus, news, stock symbols, or, enter your search term in the box then click the arrow next to the Search button and choose your search type from the drop down menu.

Can I hide the Alexa Toolbar?

Yes, Alexa Toolbar 6.5 can be hidden. Click on View at the top of your browser window, go to Toolbars, and click on Alexa to hide it. To show the Toolbar again, just go back and click Alexa to open it again. When you hide the Toolbar, all new browser windows will have the Toolbar hidden as well.

If you'll be hiding the Toolbar a lot, you may want to put an Alexa button in your browser chrome near your standard forward, back, and home buttons (if you're using Windows XP, the button will probably already be there). Clicking this Alexa button will hide and show the toolbar. To add this button, right-click near your standard browser buttons and select Customize from the drop down menu. Find Alexa under Available Toolbar Buttons, click on it, then click the Add button. Click OK and you'll see an Alexa button near your standard browser buttons.

Previous versions of the Alexa Toolbar cannot be hidden.

How do I get help with the Alexa Toolbar?

To get help with the Alexa toolbar, see their Frequently Asked Questions at If you still have questions, you can e-mail

Is there a version of the Alexa Toolbar for Mac users?

Yes, Mac users can use Alexa Snapshot to access Alexa data with only one click. You can find information about Alexa Snapshot at

Is there a version of the Alexa Toolbar that runs within Netscape?

At this time, they don't offer an integrated Alexa toolbar such as the one available for IE 5+.

You can, however, use the Alexa Snapshot to access most of the same information provided in the full toolbar. Find out more about Alexa Snapshot at

Does the Alexa Toolbar work with/have a version for Opera?

They do not currently have plans to release a version of Alexa strictly for Opera. Please keep in mind that the toolbar was designed to be used with Internet Explorer, so they cannot guarantee its compatibility with Opera and also cannot support it. If you would like to download the Alexa Toolbar for Internet Explorer 5+, you can do so by clicking here.

Does the Alexa Toolbar work with WebTV?

The Alexa toolbar is currently not available for WebTV because it is not possible to download software applications using WebTV. Although some incarnations of WebTV have a hard drive, this hard drive cannot be used to run software other than what you receive from WebTV.

What does the Wayback button do?

There are Wayback buttons located in the Alexa Toolbar and in the left-hand column on the Alexa Overview pages. The Wayback Machine is a free digital library of Web sites created to preserve the history of the Internet. Clicking these buttons will take you to the Internet Archive's Wayback Machine (, where you can see the history of any web site in their collection.

What does the Tell a Friend button in Alexa Toolbar 6.5 do?

When you find a site you'd like to tell someone else about, just click the "Tell a Friend" button on Alexa Toolbar 6.5. A small window will pop up where you can enter the email address of the recipient and include a personal note to them about the site. An email will be sent to that person with information about the site.

Does the Alexa Toolbar or site cause pop-up ads to appear on my screen?

No, absolutely not. They think pop-up ads are just as aggravating as you do, and you will never receive one from them.

Where do they come from?

A site you visited previously, or in another browser window, may have launched a "pop-under" ad which appeared behind your open windows and only later became visible.

Some free programs (not ours!) install hidden ad serving programs when you download their product. These ad serving programs often serve pop-up ads so that it looks like they're coming from websites that don't actually serve ads. You may want to periodically go through the programs installed on your computer and remove the programs you do not recognize (Start > Settings > Control Panel > Add/Remove Programs).

Why am I seeing messages in my Toolbar when I go to my homepage?

The Alexa Toolbar now shows you hints to help you get the most out of the Alexa service. The hints show up when you surf to your home page, and won't show up any more than once every 2 hours. The hint will disappear when you surf to a new page, or after 25 seconds, whichever comes first.

You can choose not to display hints in your Alexa Toolbar. To turn them off, open the Alexa menu in your Toolbar by clicking the small down arrow near the Alexa logo, choose Toolbar Options, and uncheck the box next to Enable Toolbar Hints on Startup. Click Done at the bottom of the page to save your preferences.

Download the latest version of the Alexa Toolbar.


"Through our partnership with, we are offering an exclusive Internet Marketing For Newbies version of the award winning Alexa Toolbar. With the toolbar you can search the web, using their amazing search engine, right from your toolbar. Plus, when you download and use the toolbar, you'll help support Internet Marketing For Newbies."


I hope you've found this short list of Alexa Web Search and Toolbar FAQ informative. ;)

Best Regards,

Mike Merz
Internet Marketing For Newbies LLC
The IM4Newbies Internet Marketing Forum
The All New IM4Newbies Update

Neither Mike Merz, nor Internet Marketing For Newbies LLC, is associated in and way with Alexa, aside from using them in our day to day operations as a client, nor are they liable for any claims made by featured merchants.

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