Google Adwords FAQ
What is Google Adwords?
Google AdWords is a quick and simple way to purchase highly targeted cost-per-click (CPC) advertising, regardless of your budget. AdWords ads are displayed along with search results on Google, as well as on search and content sites in our growing ad network, including AOL, EarthLink, HowStuffWorks, & Blogger. With more than 200 million searches on Google each day and even more searches and page views on our ad network, your Google AdWords ads reach a vast audience.
When you create a Google AdWords ad, you choose keywords for which your ad will appear and specify the maximum amount you're willing to pay for each click. You only pay when someone clicks on your ad. To save you even more money, the AdWords Discounter automatically reduces the actual CPC you pay to the lowest cost needed to maintain your ad's position on the results page.
There's no minimum monthly charge -- just a $5 activation fee. Your ads start running within minutes after you submit your billing information. You can easily keep track of your ad performance using the reports in your online account Control Center.
To find out more about Google AdWords or to begin creating your ads, visit the AdWords home page.
How do I get the most out of my Google Adwords campaigns?
Show your ads more often - Your daily budget determines how often your ad is shown for your keywords.
Improve your ad's position.- Your ad's position is determined by two factors: maximum cost-per-click and your ad's actual clickthrough rate.
Optimize your content and keyword targeting. - Target your audience. Create compelling ads. Link to relevant content.
General, or broad, keywords will generate many impressions with few results. For help refining your keywords, try the Keyword Suggestion Tool.
Important side note:
and Rod Beckwith release Adword
Generator Google Adwords ad creation software
(July 26th, 2004).
Content - What should your ad say? - Include keywords in your ad text or title, adopt a clear style, test multiple ads per Ad Group, identify the unique aspects of your product or service, use a strong call-to-action.
Links - landing pages & conversion tracking - Link to relevant and informative web pages, *track conversion by creative.
* Google automatically tracks the clickthrough rate for each of your ads, but you can also use unique tracking URLs for each ad or keyword, to clearly identify how many of your customers clicked through to your site from your Google AdWords ad. This will also tell you which ads and keywords converted the most clicks to sales.
To take advantage of tracking URLs, just place the following parameter at the end of your URL: ?referrer=source.
If your URL is: www.your-domain.com, your tracking URL could be www.your-domain.com/?referrer=Google
It's important to test each new tracking URL in your own Web browser to verify that it is functions properly and links to correct page. If you find that a tracking URL is not linking properly, you might want to eliminate the forward slash after the domain:
Change www.your-domain.com/?referrer=Google to www.your-domain.com?referrer=Google
Once you've created your tracking URLs, you can get your traffic data from your Web server logs or from third party tracking software. Your log file has an entry for each click to your site. Just count the entries where "Google" (or another source reference) appears in the referring URL.
What are the Google Adwords Editorial Guidelines?
Underlying all the editorial guidelines are two simple principles that have worked for thousands of advertisers already in the program:
- Clearly and accurately describe your site.
- Emphasize the unique benefits of your product or service.
To view the specifics, go here.
Recommended course to maximize your Google Adwords campaigns:
|Chris Carpenter's "Google Cash" shows you step by step how you can start earning good money immediately by writing effective Google AdWords promoting companies, their products and services. Every time your ad results in a sale or sign up - You Earn Money!